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8 Common Mistakes that are Ruining Your Twitter Marketing Strategy from...

Twitter is simple, but not easy. Social Media Marketers with Conversion goals struggle again and again in maximizing demand generation from Twitter. Growing a targeted follower base is a good start,...

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A Brand’s Definitive Guide to Social Media Listening

Social Media Listening is one of few ways Brands can use listening to leverage technology and data to increase brand engagement, strategize on communication, hone-in on customer relationship...

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Why Social Media Listening needs to be Integrated Across Departments

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Emerging Market Penetration CASE STUDY: KFC in CHINA

KFC lost part of its market share in the recent years in China, but their success in the Chinese market is legendary. KFC entered the Chinese market in 1987, and it’s now the largest restaurant chain...

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4 Keys to Winning the Emerging Markets

  According to Euromonitor International report, emerging markets will account for 65% of global economic growth on average, up through 2020. If you’re working in corporate, I know you know Emerging...

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Emerging Market Penetration CASE STUDY: Starbucks in South Korea

In Korea, Starbucks symbolizes luxury, privilege, and posh. Carrying a cup of Starbucks is like carrying Chanel 2.55. They generated $470 million in sales, surpassing Cafe Bene, their biggest competitor.

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7 Experts on Using Social Media to Boost Sales

Out of all the struggles Social Media Marketers face, boosting sales which ultimately justifies the need for an increased budget, is their biggest pain-point. Here, 7 Social Media experts share their...

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6 Cognitive Biases You Can Use to Boost Social Media Marketing

You know how you get overly concerned about your bad hair cut? That’s you having an egocentric bias. Most people think they’re not biased, which is a bias in itself called the bias blind spot....

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Avoid Social Media Marketing Disasters by Leveraging these 5 Cognitive Biases

Social Media disasters like this happen because people make quick judgements based on cognitive biases. These biases are also why social media slips are made quickly (albeit unintentionally) and are...

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5 Digital Marketing Basics You Should be Reviewing Constantly with Killer...

As a modern day marketer, how do we keep on top of all these changes? Prioritize and use technology. It’s important to prioritize fundamental aspects of digital marketing to review on weekly basis. It...

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Why Influencer Marketing with Social Media Celebrities is the Hottest Trend...

To make sense of the shift from traditional advertising to influencer marketing in the fashion industry, we must understand the psychology behind consumer behaviours. Instead of following suit with...

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10 BEST INSTAGRAM USES FOR B2B COMPANIES

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Top 10 Instagram Marketing Campaigns in 2015

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Top 5 Snapchat Campaigns by Innovative Brands

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The Only Twitter Chat Guide You Need to Read

While a Twitter chat is simply a Q&A discussion on Twitter in real-time, it is also an opportunity to share another side of your brand. Every day, your audience comes in contact with your brand in...

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3 Ways to Use Social Media to Amplify Events

Events today are inseparable from social media. Social Media is Event Marketer’s BFF. There’s a reason for this. 2 billion users possess active social media accounts today. Social Media is heavily used...

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How to Run an Instagram Influencer Campaign [with downloadable templates]

In one our previous articles, we explained Why Influencer Marketing with Social Media Celebrities is the Hottest Trend in luxury Fashion Marketing. Indeed, Instagram campaigns are very influential, not...

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4 Easy Tweaks to Boost your E-Mail Marketing

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4 Critical Global Social Media Marketing Execution Tips

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How to Conduct a Social Media Audit

Still think the 5 Ws are what you were taught in elementary school English classes? Think again. Keith A. Quesenberry introduced her new spin on the 5 Ws in a recent Harvard Business Review article,...

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