8 Common Mistakes that are Ruining Your Twitter Marketing Strategy from...
Twitter is simple, but not easy. Social Media Marketers with Conversion goals struggle again and again in maximizing demand generation from Twitter. Growing a targeted follower base is a good start,...
View ArticleA Brand’s Definitive Guide to Social Media Listening
Social Media Listening is one of few ways Brands can use listening to leverage technology and data to increase brand engagement, strategize on communication, hone-in on customer relationship...
View ArticleEmerging Market Penetration CASE STUDY: KFC in CHINA
KFC lost part of its market share in the recent years in China, but their success in the Chinese market is legendary. KFC entered the Chinese market in 1987, and it’s now the largest restaurant chain...
View Article4 Keys to Winning the Emerging Markets
According to Euromonitor International report, emerging markets will account for 65% of global economic growth on average, up through 2020. If you’re working in corporate, I know you know Emerging...
View ArticleEmerging Market Penetration CASE STUDY: Starbucks in South Korea
In Korea, Starbucks symbolizes luxury, privilege, and posh. Carrying a cup of Starbucks is like carrying Chanel 2.55. They generated $470 million in sales, surpassing Cafe Bene, their biggest competitor.
View Article7 Experts on Using Social Media to Boost Sales
Out of all the struggles Social Media Marketers face, boosting sales which ultimately justifies the need for an increased budget, is their biggest pain-point. Here, 7 Social Media experts share their...
View Article6 Cognitive Biases You Can Use to Boost Social Media Marketing
You know how you get overly concerned about your bad hair cut? That’s you having an egocentric bias. Most people think they’re not biased, which is a bias in itself called the bias blind spot....
View ArticleAvoid Social Media Marketing Disasters by Leveraging these 5 Cognitive Biases
Social Media disasters like this happen because people make quick judgements based on cognitive biases. These biases are also why social media slips are made quickly (albeit unintentionally) and are...
View Article5 Digital Marketing Basics You Should be Reviewing Constantly with Killer...
As a modern day marketer, how do we keep on top of all these changes? Prioritize and use technology. It’s important to prioritize fundamental aspects of digital marketing to review on weekly basis. It...
View ArticleWhy Influencer Marketing with Social Media Celebrities is the Hottest Trend...
To make sense of the shift from traditional advertising to influencer marketing in the fashion industry, we must understand the psychology behind consumer behaviours. Instead of following suit with...
View ArticleThe Only Twitter Chat Guide You Need to Read
While a Twitter chat is simply a Q&A discussion on Twitter in real-time, it is also an opportunity to share another side of your brand. Every day, your audience comes in contact with your brand in...
View Article3 Ways to Use Social Media to Amplify Events
Events today are inseparable from social media. Social Media is Event Marketer’s BFF. There’s a reason for this. 2 billion users possess active social media accounts today. Social Media is heavily used...
View ArticleHow to Run an Instagram Influencer Campaign [with downloadable templates]
In one our previous articles, we explained Why Influencer Marketing with Social Media Celebrities is the Hottest Trend in luxury Fashion Marketing. Indeed, Instagram campaigns are very influential, not...
View ArticleHow to Conduct a Social Media Audit
Still think the 5 Ws are what you were taught in elementary school English classes? Think again. Keith A. Quesenberry introduced her new spin on the 5 Ws in a recent Harvard Business Review article,...
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